Africa used to lag behind other continents when it comes to gaming development, but that is no longer the case as the industry reached a staggering $590 million in revenue in 2021 and the number of players on the continent has grown twice in the past. a few years. Moreover, 95% of African gamers use mobile devices, and the increased availability of affordable smartphones and solid internet connections have given this lucrative market a significant boost.
The Growth of iGaming in Africa
The iGaming market has come a long way in Africa and is expected to reach an annual growth rate of 12% between 2021 and 2026. There is a particular peak in sub-Saharan Africa where the number of gamers increased from 77 million in 2015 to 186 million in 2021, and there are reasonable expectations that the number of users on the continent will reach one billion in the next five years. Increased mobile penetration has also boosted the habit of online gambling, especially sports betting, and today nearly 54% of people in the sub-Saharan age aged 17 to 35 have already tried at least one of the forms.
The Best iGaming Markets in Africa
The following three countries are leading the African market:
South Africa is definitely the largest gaming market on the continent, with only $289.5 in revenue in 2021. The number of players in the same year reached 23.9 million, which is equivalent to 40.67% of the country’s population. South Africa has the third highest GDP in the continent and the people like to use their purchasing power to enjoy their favorite pastime. The players love the thrill of online casino games, and there are many platforms such as: Playcasino.co.za which lists valuable information about the best mobile casinos in South Africa. The variety of bonuses available is one of the main reasons players love gambling on mobile. From no deposit rewards to free spins and bonus money, online gamers can enjoy some incredible freebies.
While Nigeria is home to the largest number of players on the continent, with an incredible 46.5 million, it is in fact the second largest market when it comes to its revenue, reaching $184.6 million in 2021. However, when it comes to GGR, Nigeria is the largest gambling market in the sub-Saharan region, and most of the country’s GGR comes from sports betting. About 30% of the population bets on sports on a daily basis, which is a large market of 65 million people who together spend $2 billion a year on sports betting. Due to some conflicts between the regulatory bodies, online gambling is still not regulated at the federal level.
Although Kenyan gamblers have encountered some problems caused by restrictive gambling laws, the country still remains one of the largest markets on the continent. Although the domestic GGR fell from $300 million in 2018 to just $175 million in 2020, Kenya’s passion for sports betting keeps the market strong compared to other countries in the area. At present, approximately 7 million Kenyans are registered for some form of gambling services, and the country’s young gamblers are especially fond of football and all the gaming options associated with it.
The effect of mobile
The majority of players in Africa are mobile gamers, a staggering 95%, and the Covid-19 pandemic is another factor that has contributed to the growth, in addition to the expanded accessibility of Android and iOS devices. The continent is also experiencing greater connectivity that now allows access to sports matches via satellite. Africa is known as the continent with the youngest population in the world. About 60% of the population is under the age of 25, making the area perfectly suited to embrace the increased use of technology and new forms of entertainment such as online casinos. The cost of mobile internet connection has also been significantly reduced, allowing Africans to enjoy a wide variety of their favorite casino games, such as blackjack, roulette and even video poker. The development of iGaming is also facilitated by the coverage of 3G and 4G networks which have doubled in the past five years. If we consider all the factors, Africa is a fertile ground for the development of new iGaming companies.
There is a lot of innate passion for online gambling among Africans, especially when it comes to sports betting, and the recent surge in mobile device penetration across the continent has worked wonders for the expansion of the iGaming market. Recent technological advancements have co-operated astonishingly well with the world’s youngest nation, and it’s reasonable to expect even more innovations and exciting new gaming companies in the coming years.